I’m always trying new ways to market my photography. Recently I have been toying with the idea of updating my brand with a new tag line for my logo.
When I thought about what message I wanted to convey, “passion photography” came to mind. It encapsulates what I try to do with every client — capture the emotion and the memories in every photo I take, whether it be an engaged couple gazing into each other’s eyes, a mother-to-be looking down lovingly at her pregnant belly, or the priceless grin of a little toddler.
By combining techniques of photojournalism and creative portraiture, I capture the spontaneous moments — a burst of laughter, a sudden smile, a flirtatious look — so this way the photos look natural and unstaged. That raw emotion is what makes my clients laugh, and sometimes cry, when they see their photos for the first time. I also give the photos a personal touch by coordinating colors in the scenery and outfits with the décor of the room where it will be displayed.
With new technology, I can superimpose the photos onto other photos supplied by clients of rooms and walls inside their homes and then add images of the contemporary and whimsical style frames that I sell through my studio. The ability to coordinate the color scheme and frame style to complement the room, truly makes the finished the photo a work of art. I also offer coffee table books as a unique option for showing off a multitude of photos taken at a special event. I help select the images that tell the tale of that special moment, such as a wedding or the first year of their child’s life, and then coordinate the design and printing of the book.
While I enjoy all the production that goes into creating the finished product, I look forward to the photo shoots the most because that’s where I get to know my clients and share in the excitement of their lives and what they are celebrating at the moment — I feel so privileged to be a part of that.
I have developed a lot of relationships with past clients over the years and continue to keep in touch with them. Some of them will come back for photos to document the next stage of their lives, from engagements to weddings, to pregnancy, to each stage of their child’s life as they are growing up.
I guess that’s why “passion photography” is the perfect tagline. It says it all — I have a passion for filling my clients with joy at the sight of the images I’ve captured on film. I want them to cry, laugh, reminisce, and smile with delight every time they look at them and recall that special time in their lives.
